About
PurposeTo consult fashion labels in optimizing their product assortment with sophisticated merchandising solutions whilst preserving their brand identity.
Expertise
Sophisticated market analysis and data-driven recommendations through deep understanding of fashion merchandising and retail trends.
Authenticity
Preserving brand values while optimizing offerings to ensure alignment with each label's unique identity.
Quality
Elevating fashion labels through timeless design principles and thoughtful pricing architectures.
Efficiency
Driving measurable results through structured product line management and strategic SKU optimization.
Danielle Walker
FounderWith 10 years' experience in global luxury, contemporary, and mass fashion markets, Danielle founded the company in 2024.
She leverages her time at Calvin Klein, Ralph Lauren, and Tommy Hilfiger by bringing big corporate Merchandising to niche companies. With a high personal standard, she is a forward-thinker that brings a critical perspective and an eye for detail.
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